Neotrope and Send2Press expand AI image optimization for its press release distribution services

Christopher Simmons of NEOTROPE uses AI tools to upsample and expand client image for news distribution

TEMECULA, Calif., Nov 02, 2023 (SEND2PRESS NEWSWIRE) -- Today, Neotrope®, a 40+ year old tech and marketing firm, and Send2Press® Newswire, a 24 year old online newswire service, announce updated use of AI tools for client image optimization, such as upscaling and generative fill to make news images better for social and syndication.

"For the past 24 years we have always helped clients improve their news images for press release dissemination direct-to-editors and online," says CEO and co-founder Christopher Laird Simmons.

"This has sometimes been simple stuff like whitening teeth a little in headshots, or fixing wide angle distortion, where folks on either side of a group image look like Agustus Gloop due to lens distortion. We've been pretty proud of taking this extra step - which nobody else in the newswire business does."

Simmons, an Adobe Photoshop guru since 1993, and professional photographer since a teenager (ahem, in the late 1970s), started using image AI tools like Topaz Gigapixel AI in 2019 to upscale client images; where sometimes an agency could get nothing from their client except a postage stamp image, perhaps from a LinkedIn account or email signature.

Recently adding modern tools like generative fill in Photoshop 2023, and Topaz Photo AI for improved upsampling, has been a huge step forward in correcting the overall image for elements such as missing shoulders, rooms, outdoor sets, chopped off hair, and more.

"Today, our basic web image size for press releases syndicated online and shared to news platforms and social, is an 800x600 pixel rectangle, and 3x4 inch 300 dpi image for media," says Simmons. "When clients have nothing other than a 250x250 pixel headshot, we can now easily upscample the image to usable size, but also use generative fill to add the missing elements for converting a vertical or square image to landscape rectangle. The time saving with AI is just astounding, and our clients are both appreciative and a bit 'freaked out.' It is rather trippy what is now possible."

Simmons concludes, "We like to say our press release newswire is more like a wedding cake business than a burger flipping business. With these updated tools the frosting keeps getting better!"

Basic image correction is free with all of Send2Press' PRO press release distribution packages on a non-pre-approval basis. Pre-approval and alternate versioning is available at added cost and delays distribution.

Send2Press, online since 2000*, offers best in class affordable press release distribution and writing. News appears on legitimate news portals, APnews website, AP syndication, AP newsrooms, social media and high visibility on Google News and other news channels and data platforms.

Send2Press, a service of Neotrope, was ranked best overall of the top 6 newswire services by Fit Small Business in 2020. Parent, Neotrope, was an Inc. 5000 listed company in 2009.

Neotrope®, a marketing, entertainment, and technology company, launched in 1983 by Christopher Laird Simmons and the late Dr. JL Simmons, is celebrating its 41st anniversary in Jan. 2024.

(*Verifiable via for Send2Press homepage in the year 2000.)

About Send2Press:

Send2Press®, founded in 2000, offers affordable press release distribution, writing, and social media marketing. Send2Press was named "best overall" of the top six press release services in 2020 by Fit Small Business. Send2Press is a dba of Neotrope, founded in 1983 in California.

Send2Press was the first true newswire service to be entirely made up of public relations and marketing professionals (including PRSA members), ex-magazine staffers, and published authors. This provides a better boutique experience versus other services with only sales people and copy editors on staff.

Send2Press has consistently been ranked one of the top newswire services overall based on honesty and credibility, with exceptional ratings from customers on sites like Trustpilot.

Learn more about Send2Press® at:

Send2Press Newswire offers:

* Professional press release writing with accredited staff

* Local, regional, or national targeted press release distribution to both U.S. daily media and trade periodicals

* Social media sharing with custom tags and over 275,000 monthly impressions for our social channels

* National syndication via the AP, including the AP website, all U.S. AP newsrooms and online syndication to U.S. newspaper and broadcast sites, with free photo

* Placement on top-ranked business and finance sites including Digital Journal, eNewsChannels, Street Insider, BENZINGA, Apple News, and Google News, among others

* Placement in the Neotrope News Network, Go Media Network and selected international news platforms in Canada, Germany, India/Asia, and the Middle East

* Agency pricing for all™ with "pay as go" packages; no membership fees or subscriptions

View current plans and pricing at:

View current client projects at:

About Neotrope:

Since 1983 Neotrope® has delivered services to raise organization awareness including brand identity, marketing, public relations (PR), and social media services. Based in Temecula, California (wine country!), Neotrope is also an entertainment publishing company involved in books, music, software, sound design, video and more.

The company was co-founded by author, artist, journalist, musician and marketing/PR expert, Christopher Laird Simmons, and the late Dr. JL Simmons, PhD, a best-selling author and respected university professor.

The company has been a consistent leader in new technologies including direct marketing, digital design, ecommerce, multimedia, SEO and e-marketing for 40 years. Neotrope was an Inc. 5000 company in 2009, has a 25-year A+ rating with the BBB, and is a member of GS1.

LEGAL NOTE: Send2Press® and Neotrope® are U.S. registered trademarks and service marks. Neotrope is a registered trademark in Europe. Direct-to-Editors™ is a trademark and service mark of Neotrope.

News Source: Neotrope

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This press release was issued on behalf of the news source, who is solely responsible for its accuracy, by Send2Press Newswire. To view the original story, visit:

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