PROVO, Utah, Aug. 24, 2026 (SEND2PRESS NEWSWIRE) — Thread is launching its new Crescent Bag with a celebratory 24-hour live marathon on TikTok with hosts from the entire Thread team this coming Tuesday, Aug. 25, 2026. Thread was founded in 2015 with a simple idea of bringing expression to everyday carry; the Crescent Bag joins the existing lines of colorful wallets, crossbody bags and travel totes.
Image caption: Model wearing Thread® Crescent Bag in Sky Blue.
“We’re a small, passionate team, and we want people to see that,” said Christian Otting, Director of Supply Chain and Operations at Thread®. “No script, no polish — just what it’s really like building a brand like Thread. This is who we are.”
The public is invited to join on TikTok (@thread_wallets) starting at 8 a.m. MDT to ask questions to all departments, learn about Thread, win free product and be entertained by the team. Link: https://www.tiktok.com/live/event/7676596442407895053?enter_from=share.
SCHEDULE:
Tuesday, 8-11 a.m. MDT: Influencers, Yaime Diaz and Customer Service, Sage Schenk
Tuesday, 11 a.m.-2 p.m. MDT: Social Media, Sierra Knell
Tuesday, 2-5 p.m. MDT: Marketing, Lex Hymas
Tuesday, 5-8 p.m. MDT: Co-founder and Brand, McKenzie Bauer
Tuesday, 8-11 p.m. MDT: Finance, Ryan King
Tuesday, 11 p.m. to Wednesday, 2 a.m. MDT: Co-founder and Product Design, Colby Bauer
Wednesday, 2-5 a.m. MDT: Operations and Supply Chain, Christian Otting
Wednesday, 5-8 a.m. MDT: President and Technology, Mitch Sanders
ABOUT THREAD:
Based in Provo, Utah, Thread (and Thread Wallets) began in 2015 with the idea of bringing expression to the wallet category and has since expanded into the bag market with innovative prints and silhouettes. Thread has made an impact with its branded elastic wallets, wristlets and lip balm holders as the go-to purse replacement for teens and young adults. Learn more at: https://www.threadwallets.com/.
LOGO link for media (SVG): https://www.threadwallets.com/cdn/shop/t/1077/assets/thread-logo-black.svg
NEWS SOURCE: Thread
This press release was issued on behalf of the news source (Thread), who is solely responsible for its accuracy, by Send2Press Newswire.
To view the original story, visit: https://www.send2press.com/wire/thread-hosting-24-hour-tiktok-live-marathon-to-celebrate-new-crescent-bag/
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