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Tag Archives | direct response advertising

Direct Mail Benchmark Report reveals 89% of marketers have increased or maintained direct mail investments in the last year

MINNEAPOLIS, Minn., Aug. 29, 2023 (SEND2PRESS NEWSWIRE) — New industry research commissioned by SeQuel Response and conducted by ISG Research shows 89% of marketers have increased or maintained direct mail investments in the last year, up 3% from 2022 data. The 2023 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail […]

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SeQuel’s Jody Johnson Selected as 2021 Women in Business Honoree by Minneapolis/St. Paul Business Journal

MINNEAPOLIS, Minn., Oct. 21, 2021 (SEND2PRESS NEWSWIRE) — SeQuel Response is pleased to announce that Jody Johnson, CFO/COO, was selected for the 2021 Women in Business award by the Minneapolis/St. Paul Business Journal. After receiving hundreds of nominations, the Business Journal recognizes just 50 women who have demonstrated outstanding professional achievements, leadership qualities and community […]

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