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Tag Archives | SeQuel Response

Direct Mail Benchmark Report reveals 89% of marketers have increased or maintained direct mail investments in the last year

MINNEAPOLIS, Minn., Aug. 29, 2023 (SEND2PRESS NEWSWIRE) — New industry research commissioned by SeQuel Response and conducted by ISG Research shows 89% of marketers have increased or maintained direct mail investments in the last year, up 3% from 2022 data. The 2023 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail […]

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Direct Mail Benchmark Report: 86% of marketers have increased or maintained direct mail use in the last twelve months

MINNEAPOLIS, Minn., Oct. 17, 2022 (SEND2PRESS NEWSWIRE) — New industry research commissioned by SeQuel Response and conducted by NAPCO Research, shows 86% of marketers have increased or maintained direct mail use in the last twelve months. The research report is titled, “Direct Mail: Signed, Sealed, and Still Delivering Results.”

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SeQuel’s Jody Johnson Selected as 2021 Women in Business Honoree by Minneapolis/St. Paul Business Journal

MINNEAPOLIS, Minn., Oct. 21, 2021 (SEND2PRESS NEWSWIRE) — SeQuel Response is pleased to announce that Jody Johnson, CFO/COO, was selected for the 2021 Women in Business award by the Minneapolis/St. Paul Business Journal. After receiving hundreds of nominations, the Business Journal recognizes just 50 women who have demonstrated outstanding professional achievements, leadership qualities and community […]

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Erik Koenig Promoted to SeQuel Response President

EDEN PRAIRIE, Minn., Jan. 26, 2021 (SEND2PRESS NEWSWIRE) — SeQuel Response is pleased to announce the promotion of Erik Koenig to President/Chief Strategist. In his new role as President, Koenig will work to further cement SeQuel as the go-to direct response agency for growth-oriented brands; enhancing alignment between the agency’s direct mail and digital marketing […]

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